EU MORNING: Sterling & Brexit | Netflix Impressed Investors


*Sterling is up more than 3.56% month to date 
*Netflix improved its key ingredient, profit margin 



Brexit Derailing? Sterling Is The Best Performer Among G10 Currencies
As we said a few days ago, traders are really living and breathing every single headline. Further evidence of this statement can be seen by looking at the current Brexit landscape and the Sterling-dollar’s price action. The currency tumbled as the UK’s prime minister’s political allies refused to support the current framework around the Brexit agreement. The currency is still up more than 3% month-to-date and among G10 currencies, it is the best performer. The euro is the next best performer of the month and Aussie in third place.


Netflix And It's Mega Punch
This is the stock that we love the most among the FAANG stocks. The company surprised investors last night with its news and gathered enough support among investors. Netflix subscriber growth, according to its latest update, was very much in line with the market’s expectation: 6.77 million subscribers in the third quarter. The growth in this number was dominated from overseas, an area where Netflix is mainly focused on now.
 
The critical element is that the firm improved its profit margin. As an investor, what you are concerned about the following: the growth rate, profit margins and an increase in the competitor rate. When it comes to Netflix, competition hasn’t been a significant issue for them because remember during the DVD period, the company easily made its trademark among competitors. Currently, the issue with Netflix isn’t about its subscribers—I strongly disagree—the issue is with their profit margin which is getting squeezed with higher content cost, churn rate—something which company doesn’t report—and the marketing cost. Content is king and for Netflix to have the right content, it needs to make sure that it has the most important and valuable information about users. Only be knowing what they like can help them to not only make a new successful content but also bring the churn rate down. For this to happen, Netflix needs to flex its R&D lab.
 
 

 



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