Google's quarter of a century birthday marks another milestone for Alphabet and GOOGL

We wish Google and Alphabet Inc. a happy birthday! Let’s do a quick tour of its 25 years of history. 

Starting as a revolutionary search engine, Google, now a subsidiary of Alphabet Inc., has undergone a transformative journey, yielding spectacular returns for its shareholders over the past 25 years. The journey has not been without its share of volatility in the stock price, yet the firm has consistently managed to convince investors to buy on dips. Google has been synonymous with innovation, developing and acquiring a plethora of services integral to our digital lives. 

A trip down memory lane. 

Tracing back to its inception on September 27, 1998, it wasn't until six years later that Google's founders, Larry Page and Sergey Brin, successfully completed their IPO in 2004. This significant milestone allowed them to raise $1.9 billion, propelling Google to its current status as one of the world's most successful companies, boasting a market capitalisation of approximately $1.5 trillion. 

Throughout the years, Google has developed and acquired several services that have become ubiquitous. Early introductions include AdWords and AdSense in 2000 and 2003, respectively. A pivotal moment came in 2006 with the acquisition of YouTube, followed by the development of the Google Play Store, Google Cloud Platform, and Google Workspace. These services were instrumental in shaping the digital landscape we know today and are cornerstones of Google's continued success. 

Envisioning Tomorrow: Google’s Untapped Potential 

Fast forward to 2023, these services continue to be the primary revenue generators for the firm, contributing up to 87% of its total revenue in the first quarter of 2023. Among them, Google Cloud stands out as a future growth driver, experiencing a 28% YoY increase, the fastest growth among all of Alphabet's business segments. This growth trajectory signals Google's sustained commitment to innovation and adaptation, ensuring its continued relevance and dominance in the ever-evolving digital landscape. 

As we look ahead, the prospects for Google remain promising. The company's continuous endeavour to explore new technological frontiers and enhance existing services reinforces its position as a technological powerhouse.  

Compared with OpenAI’s ChatGPT, Bard is lagging, but as seen in recent weeks, progress is being made. If Microsoft is an example, we can expect more and more of Google’s services to include AI in one form or another, further adding value to its users and boosting its share price.  

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